The past few years have seen the emergence of a myriad of start-ups, both small and large. But just like any other company, they too struggle with lead generation and other related aspects. Leads for businesses are one of the most important aspects of a business in this day and age, especially when it comes to start-ups.

1. Opt-in opportunities

Opt-in opportunities are ideal for start-ups. Examples include free reports, live demos, and webinars. However, you can also turn every blog post into an opt-in page for more effect. How to do this? – Simply by including recipes, PDFs of your blog posts, worksheets, resource guides, and other useful resources. It's best to use opt-in opportunities as a pop-up that can force users to make a decision.

2. Optimizing landing pages

 By applying the best practices of search engine optimization, you can optimize the landing page of your start up with ease.  Some of the key aspects that have to be included are an engagement signup form and customer testimonials. These two elements can help to convert more visitors to leads. It is also necessary to update landing page content frequently as it helps with higher conversion rates.

3. Retarget marketing

Retarget marketing refers to a method where ads follow nomad visitors on your start-up’s website for weeks after they’ve visited. It is done by placing a code on your website and attaching them to the cookies of every user that pays a visit to the site. Every time they exit the website, the cookies trigger the ads which show up on the current website they are surfing.

4. Providing enticing offers

A great way to attain 3x or 5x conversion rate on a website is by providing lucrative offers. Unique, compelling offers which provide real value to the visitors can lure them into becoming a customer.  You can go for a trial and error method to find out the best possible offer that achieves the highest conversion. For instance, if your start-up is selling editing software, including a spell checker along with it for free can entice customers to make more purchases.

5. Connecting with thought leaders

Influencer marketing can play a major part in lead generation. Look out for influencers and thought leaders in the niche that your start up is in and connect with them. Thought leaders are the influencers that create an aura about a product using their influencer base. More leads can be produced by a blog post or a podcast shout-out by an influencer.

Conclusion

The start-up ecosystem is growing all around the world, with new opportunities, innovations and technologies being introduced frequently. Start-ups require marketing to bring their products to the attention of the wider public. It is essential for start-ups to cash in on various marketing funnels to let their products reach the right audience. With the help of marketing funnels, a large number of lead generation ideas can be utilised to boost product sales and increase the value of the products.